ATS keywords
Sales Development Representative resume keywords
These are the top 12 ATS-relevant keywords every Sales Development Representative resume should include in 2026. Copy them into your resume, then let ApplyX tailor it to any job description.
Keywords by priority
Priority is based on frequency in real Sales Development Representative job descriptions. Use critical keywords in your summary and top experience bullets.
1prospecting
Critical2cold outreach
Critical3email sequences
Critical4crm
Critical5qualification
Important6pipeline generation
Important7salesforce
Important8objection handling
Important9discovery calls
Useful10linkedin
Useful11personalization
Useful12cadence management
UsefulHow to use these keywords
Summary section: Include 3-4 critical keywords naturally. Example: “Experienced Sales Development Representative with expertise in prospecting, cold outreach, email sequences.”
Skills block: List all relevant keywords in a comma-separated skills section. ATS systems scan this first.
Experience bullets: Pair keywords with measurable impact. “Implemented prospecting resulting in 25% improvement in delivery time.”
Projects section: Name the tools and technologies you used. Every keyword in context adds ATS weight.
Next step
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